Delhaize Belgium that has disrupted the Belgian retail market with its groundbreaking new loyalty program 'SuperPlus'.
Instead of participating in the never-ending price war, Delhaize shifted the conversation to health by launching the first loyalty program that encourages and rewards people to live a healthier lifestyle.
By the end of 2020, over 1,4 million people were converted to being SuperPlus aaaand … we’re pleased to say, they do eat healthier.
Whether you are a (new) challenger or a known leader, these days the winner takes it all. All the more so marketing and communications play a crucial role in defending or winning marketing share.
