2020 was a special year for everybody, but for some more than others. Because they fell in love over a dating app, or because they bravely started their online business. Things that wouldn’t have been possible without the internet. So, to celebrate those special stories, Telenet and TBWA turned them into a unique mini television series: ‘A strange year’. The moral of the story? Good internet can make a difference, now more than ever.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.