As the leading sports channel in Belgium, Telenet Play Sports likes to remind people of the true reason they watch sports: the genius. To celebrate the genius of Belgian football, we created a radio campaign containing the most iconic moments of the past football year. The overweight of Hazard, the bizarre actions of Lamkel Ze or the process of Kompany: they were all immortalized in radio.
Whether you are a (new) challenger or a known leader, these days the winner takes it all. All the more so marketing and communications play a crucial role in defending or winning marketing share.