This Christmas period, wishing each other good health will sound more relevant than ever. And that’s exactly what Delhaize, the retailer with health at its core, wants to wish us. Because even if we can’t celebrate like we usually do, we should be thankful for the greatest gift of all: being healthy. To spread this message, TBWA and Delhaize created a captivating TV ad, accompanied by other media such as OOH, social and door-to-door. And with its numerous promotions, Delhaize makes celebrating with the best products even more easy and affordable.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.