“Stay Home, Save Up”, a sequel to our previous campaign “Up” where we shifted from delivering energy to delivering sustainable energy solutions. This time, we launched a small platform for energy saving actions for our own homes where no tools or experience were needed.
With this, we helped both our climate ànd our customer’s wallets.
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.