Some moments in sports are so iconic that everyone has seen them. Live on television, or afterwards on the internet. But there are also some moments that only few people have witnessed. Genius moments that no one will ever be able to see, since they’ve never been filmed. With its latest Play Sports campaign, called ‘the unseen Genius’, Telenet wants to celebrate exactly those moments. The best part? Thanks to its extensive live sports offer, you never have to miss those moments again. Because genius is too good to miss out on.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.