On a fine day in 2014, you could have bumped into strangely dressed figures in the streets of 20 Belgian and Dutch cities. Not a carnival, just a birthday party. With a bunch of 5,000 maniacs chasing one of the 235 hidden PS4s.
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
