If you want to be the best, you have to play with the best. That's why TBWA\ and PlayStation collaborated with Europe's best striker and big PlayStation fan Romelu Lukaku. With #playhasnolimits, FIFA-players got the opportunity to play against Romelu himself in the mythical San Siro. The only thing they had to do? Impress Big Rom with their best FIFA-goal.
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
