Children are having a hard time during lockdown, with almost all fun activities cancelled. Luckily, one of the few things they still can enjoy, is a trip to the McDrive. McDonalds Belgium and TBWA\ decided to bring an ode to those numerous kids staring through their window, looking for a glimpse of hope, with nothing but some striking pictures made by Belgian photographer Jef Boes. No words are needed, their joyfull gaze says it all.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.