If there's one thing we've learned this past year, it's that health is the most precious gift. With the start of the new year and the resolutions that typically come with it, TBWA and Delhaize saw this as the perfect opportunity to remind all Belgians that healthy eating is a key ingredient to a healthy life..and that Delhaize makes this healthy eating easier and cheaper. Not with a traditional manifesto movie, but with an emotional story told by an elder lady who knows what she’s talking about.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.