Technology is just technology.
Quite the statement for the largest telecom company in Flanders. And yet, this is the message of our newest campaign for Telenet. An electric scooter is just an electric scooter until we all grab one and address mobility. A running app is just a running app until we all use one and collectively improve our health.
Technology is just technology… until it helps us get ahead together.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.