After six weeks of lockdown against the Corona virus, the boredom curve had reached a serious peak. Instead of an emotional tv commercial with images of empty streets like any other brand, McDonald’s Belgium decided to launch the McPuzzle.
The first McDonald’s burger with not one or two, but hundreds of pieces of meat. This yummy looking jigsaw puzzle was the perfect give away for the online fan community and was massively liked and shared.
Don’t eat it, complete it!
Good companies are storytellers, great companies are storydoers. Storydoing builds instant involvement and unquestioned credibility , resulting in increased word of mouth and amplification on social media.
