In March 2020, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens. And yes, boredom hit them too.
Four months later, they had to go back to work. TBWA created a fitting campaign with real snapshots of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Heung-Min Son fulfilled his compulsory military service in South Korea.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.