With the double terrorist attack on Brussels in March 2016, we thought we had seen the worst. But then came the aftershock. Tourists cancelled their trips en masse or avoided our country altogether. Brussel Airlines reacted with a dignified ‘cri de coeur’.
I want this too
Want to adopt Disruption® as an unbeatable tool for your business too?
Solve my crisis
Today, crisis communication requires quick handling and a widespread support. How can we turn crisis situations into real opportunities to (re)win the public’s hearts and minds?