If ever there was a country where borders or nationalities don’t matter, it’s Tomorrowland. Flying visitors in from 37 different countries, Brussels Airlines handed out mixed up flags. A colourful excuse for the cheerful crowd to get to know each other better.
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Culturally relevant (social) content
Our competition is everything in culture. So, what’s happening today? In the real and/or digital world? Brands that are 100% in sync with modern culture get a head start in the relentless battle for attention.