In 2017, KBC Verzekering faced with the challenge of making up for bad sales results. In addition they also had to decrease churn and change people's perception of insurances. KBC succeeded at this threefold challenge by giving their insurances a well needed make-over by injecting some modern-day relevance.
Whether you are a (new) challenger or a known leader, these days the winner takes it all. All the more so marketing and communications play a crucial role in defending or winning marketing share.