People dying from the cold anno 2019 is unacceptable. That's why SGF decided to get communities involved in helping homeless people during winter with the initiative 'The Warming Posters'. Using the concept of real estate posters but instead of selling a home it was about giving away food, blankets, utilities, ... to homeless people for free.
Meaningful purpose and profitable business aren’t opposites, on the contrary, they go hand in hand and reinforce each other. More and more consumers are leaning towards brands and companies doing good and giving back to society.