We all know fruit is good for us. And yet, we don’t eat nearly enough of them. That's why Delhaize felt it had to live up to its societal role. How could we really make a difference in people’s lives? By presenting fruit surprisingly different through applying junk food industry codes. This changed perception, made them more fun, and convenient.
Today’s consumers are more demanding than ever, and right they are. Credibility and relevance are key drivers of brand preference and ultimately business performance.