Beautiful bins

The good news was: we already did a lot of efforts to get McDonald’s litter of the streets. But despite our efforts to fight litter, people still thought it was not a priority for us. This made us realize the problem was above all one of changing people’s perception. We needed a big bang that made them realize that McDonald’s did not only ware about serving delicious food, but also maintaining clean streets. However, as a big fast-food brand, that’s easier said than done.

McDonald’s embarked on a mission to make bins as loved as their delicious burgers. Our creative idea was simple: let’s make bins popular! Drawing on our experience as a strong and beloved brand, we were determined to give bins the star treatment they deserve. To do so, we used the same tricks as we would to sell burgers. By generating excitement and desire around using these appealing bins, we aimed to inspire and motivate everyone to make the conscious choice of disposing their waste responsibly. After all, even bins can have their moment in the limelight, right?