We shift.
We move.

We make brands shift. We do that by examining their role today and imagining what it could be tomorrow. We start by looking at the core of the business and use creative thinking to position them with the impact they deserve. Then we move. With smart marketing, iconic branding, strong reputation, innovative services and new experiences.

The invention of the wheel

Wheels set things in motion. Our brand wheel does exactly that. All the different elements in the wheel propel brands and businesses forward. And yes, advertising is just one of those possible solutions.

Discover our solutions

You can’t put a wheel in motion if you don’t have the people with the skills to do so. We cover each solution from branding to reputation to marketing, innovation, experiences and communication.

Our products

We bring our experts together in our products to deliver disruptive creativity whatever the discipline. In marketing speak, it’s integration with deep specialization. Here’s how we do it.

Plex by TBWA

Business to Business

Unleashing the potential of B2B across audiences, geographies, products and price points.

Employer Branding

Transforming business by inspiring the core. Selling the brand inside by creating an employee experience that aligns with the external brand disruption.


Defining a path to responsible and regenerative business growth.

Make Making Magic

Imagining things is one thing. Realizing them is another. We have our own in-house production crew who does all the magic.

Bespoke agency set-ups

At the demand of certain clients we build bespoke agency set-ups combining different profiles and experts from TBWA, OAG (Omnicom Advertising Group) and OMG (Omnicom Media Group).

Find out what we can do for you

New business

Nicolas De Bauw
[email protected]

Max Fauconnier
[email protected]

Jobs & Interns

Louise Renier
[email protected]