What we do - Experience

Breathing life into interactions

People interact with a brand in more ways than ever before. From the experience of a shop visit to the feeling you get during a WhatsApp conversation. From the ads you see or interact with, to the events you attend or the brand ambassadors you follow on social media. There’s magic in crafting the right brand interaction for each of these.

Intrigued by our brand experience work?

Delhaize

The vegetable Name Change

A magic way to let kids enjoy vegetables.

Streamz

From TV program to experience

The first bank robbery in which the viewers get a share of the loot.

MSD

Putting breast checks on the agenda

Day 3 reminds women to check their breasts every month, for the rest of their lives.

Close to the customer in every way

We help consumers discover their ideal product fit. Blending digital innovation with classic approaches, valuing solutions like paper flyers or augmented reality equally when needed.

– Michiel

We put customers at the forefront

Our brand experience strategists act as connective tissue between brand, business, strategy and customers. Our starting point is always the customer’s needs and behaviour, from which we design experiences that are not just true to the brand, but also unique and memorable.

Collaboration comes next

We approach challenges collaboratively, assembling multidisciplinary teams alongside our client’s in-house experts. We strive to incorporate end-users in the process whenever feasible, ensuring that we arrive at the best solutions collectively.

Equipped with the best creative tools

We employ well-established techniques such as design thinking, customer journey mapping, ideation sprints, and growth hacking. These methods are harmonized with innovative ecosystem mappings and customer workshop formats. And our cornerstone is always customer behaviour, data, and analytics.