What we do - Marketing - TBWA Belgium

Marketing: Impact through impactful products

We’re creative thinkers. We move your brand by creating and improving product or service propositions for your customers. It’s simple: the right product matching the right need and the right audience. And we don’t stop at the powerpoint decks. It’s where we start.

Now that’s remarkable marketing work

Telenet

Developing a new offer for young people

A no-nonsense promo for a no-nonsense generation.

Delhaize

Launching small – and cute – prices

How to prove the power of brand building and make a brand less vulnerable.

Streamz

De streamingdienst van bij onz

The launch of the first local streaming service in Belgium.

From products.
To propositions.
To promises.

Promising propositions

The art of transforming products into propositions lies in understanding human needs. Finding what is meaningful for consumers and pointing out what sets them apart. Once that’s done, your consumers will be moved. Pinky promise.

Where business meets creativity

We are creative experts. Together, we discover new sweet spots for your business. Like, creative pricing, unique services or smart channel strategies. With some out-of-the box thinking, we make the difference: finding those real growth levers that move the needle.

In mature markets, growth depends on the strength of your business and marketing propositions; without them, you fall behind.

– Stéphanie

Using unconventional formats

Unconventional solutions come from unconventional methodologies. Like our workshop format, for example. It starts with a challenge and ends with a solution. From a pricing dilemma or sales hiccup to a channel opportunity or service bundle. You name it, we disrupt it.

Because it works

Once we defined it, we make it work. Our marketing teams think in ecosystems. From audience mapping, content marketing to customer relations and smart tactics. That’s a mouthful. But it works together and translates into tangible value.