Breast Awareness
MSD
Overview
MSD Belgium works on new cancer-fighting methods, but they’re most effective when doctors can start treatment early. That’s why prevention and early detection remain indispensable.
The Challenge
The earlier women detect an abnormality in their breasts, the better their chances at a successful breast cancer treatment. Unfortunately, 65% of Belgian women don’t self-check regularly and creative campaigns are focused more on generating attention for the issue than installing a recurring routine.
The Solution
With Day 3, we hope to make the last breast cancer campaign ever. By implementing a new habit that will last a lifetime: a simple trick that turns every 3rd day of the month into a reminder to check your breasts. Because once you see a pair of breasts in every three, there’s no way to unsee it.
