Hooverphonic and TBWA give airline safety instructions the rock star treatment
Brussels Airlines
Overview
Necessary as they might be, safety instructions tend to be tedious. Not with Brussels Airlines. Teaming up with TBWA, the Belgian airline went in pop star mode, asking one of the most renowned Belgian bands, Hooverphonic, to repackage the instructions in a song. The accompanying stylish video clip even has a touch of surrealism. After all, this is Belgium.
