The M Effect



Children had a hard time during lockdown, with almost all fun activities cancelled. Luckily, one of the few things they still could enjoy, was a trip to the McDrive. McDonald’s Belgium and TBWA\ decided to bring an ode to those numerous kids staring through their window, looking for a glimpse of hope, with nothing but some striking pictures made by Belgian photographer Jef Boes. No words are needed, their joyful gaze says it all.


Using the Metaverse to cater to youngsters needs

How Telenet built the first student house in the Metaverse.