Visiting a McDonald’s results in unforgettable moments – and that’s what counts.

What do you remember after visiting McDonald’s? The hamburger and fries? Or the unforgettable moments between friends and family they create? For the new brand platform TBWA set up for McDonald’s, they flipped the script, not focusing on products, but on moments. Sharing food with your family, your first date, your friends: that’s what counts. And it doesn’t even have to cost a lot.