Don’t focus on the internet connection, focus on its positive impact

Technology is merely technology, but it has the role of ‘Best Supporting Actor’ in our everyday lives. A strong internet connection helps you, assists you, guides you and makes your world safer, more fun, more comfortable. That was the focus in TBWA’s campaign for Telenet, illustrating in digital OOH, social media, display advertising and tailormade local initiatives how internet gets you in shape for what lies ahead.